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As a business owner who has dedicated years to building your enterprise, you understand that its worth is measured by more than just a multiple of EBITDA. Yet, when it comes time to transition that business, many owners find themselves caught in a common trap: focusing on the Price rather than the Value. This distinction is the difference between a transaction and a true legacy outcome. Learn about the often-confused concepts of the Price Gap and the Value Gap. While the market may set a “price,” the ultimate “value” is determined by deal structure, terms, risk mitigation, and strategic fit. Unlock the true value of your business.