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Learn how acquiring more buyers and the right buyers creates competitive bidding that drives up the price and better terms for you. Deal tension creates more choice, better synergies and better strategic fit. To gain this “unfair” seller’s advantage requires engineered excellence, data-driven intelligence, and strategic targeting with the marketing and the resources to back it up. Avoid one of the greatest risks of leaving critical value on the table. Tap into the “gold” you’ve built.