International Buyers

Why do international buyers want your business?

The Canadian marketplace is becoming increasingly attractive to foreign investors, for several reasons:

  • Relatively stable economy
  • Canada has one of the best Corporate Brands around the Globe
  • Politically stable
  • Canadian $$ currency exchange means buyers get better value in Canada
  • Real Estate is stable and increasing in value
  • Canada is a business-friendly environment and consistently ranks at the top of the best places to do business
  • Canada low Corporate tax rates are good for business
Business strategies

How does Pavilion reach International Business Buyers?

We work with International business buyers from every corner of the earth: the United States, Europe, the Middle East, and Asia.

Our Reputation

The team at Pavilion has established a reputation of selling our clients business for maximum value. We enable multiple bidders for most of our clients that result in competition to increase the selling price and improve the terms of the transaction.

Who we work with to identify and locate International Buyers

  • International private equity and venture capitalist firms
  • International investors
  • Inward investment agencies around the globe
  • Strategic buyers
  • Embassies and consulates
  • Immigration consultants and lawyers

How to demonstrate goodwill value to buyers

Goodwill is an intangible asset, such as established customer loyalty, relationships with suppliers, employee relationships, a brand name or a patent, that increases the value of a company’s assets. It is important to establish the value of your company’s intangible assets.

Since goodwill is intangible, potential buyers may have a difficult time understanding how you arrived at the goodwill value for your business. The more time and energy you invest in creating tangible measurements of your organization’s relationships, the easier it will be to demonstrate its goodwill value to potential buyers.

For instance, to create tangible representations of customer loyalty, archive positive customer comments and customer service interactions from social media, online reviews, customer surveys, average response time improvements, etc.

Buyers are willing to pay more for stable companies that can demonstrate above average employee retention rates and organized employee development programs. In addition, businesses with knowledgeable employees that can handle day-to-day operations with little supervision are more appealing.

Buyers are interested in companies that offer a unique product or service. By differentiating your brand/products/services from competitors, you can improve the goodwill value of your company.


Measure your company’s loyalty, retention and other metrics against industry and regional benchmarks to quantify the company’s intangible value.
Whether a patent or strong supplier relationships, most businesses have some goodwill value that can be converted into a cash value during a business sale. Quantifying intangible assets is a difficult task, so be sure to consult with a business valuation professional to place an accurate value on your company’s goodwill.

How can Pavilion help?

Pavilion Business Services is here to prepare your business for success and growth in the years leading up to putting the business on the market.

If you’re thinking about selling your business, use the expertise and the range of services provided by Business Brokers. Get the maximum value for your business, contact Pavilion Business Services for a free consultation, click here.